The European Commission today presented a strategy to unlock the full potential of the cultural and creative sectors in the EU to boost jobs and growth. These sectors, which include companies and other organisations active in architecture, artistic crafts, cultural heritage, design, festivals, film and television, music, performing and visual arts, archives and libraries, publishing and radio, already account for up to 4.5% of GDP and up to 8.5 million jobs in the European Union. But the creative and cultural sectors also face major challenges stemming from the digital shift and globalisation, as well as from a high fragmentation of markets along cultural and linguistic lines. Access to finance remains a major difficulty.
The Commission’s new strategy aims to increase the competitiveness and export potential of these sectors, as well as to maximise their spill-over benefits for other areas such as innovation, ICT and urban regeneration. The Commission is calling for a range of actions to promote the right conditions for the cultural and creative sectors to flourish. They focus on skills development, access to finance, promotion of new business models, audience development, access to international markets and improved links to other sectors.
“Europe’s cultural and creative sectors are not only essential for cultural diversity; they also contribute a great deal to social and economic development in our Member States and regions. At the local and regional level, strategic investments in these sectors have often delivered spectacular results, as exemplified by many European Capitals of Culture. They also produce important spill-over effects, as well as enhancing a dynamic image of an attractive and creative Europe which is open to cultures and talents from across the globe,” said Androulla Vassiliou, European Commissioner for Education, Culture, Multilingualism and Youth.
More information: European Union