How Cities Really Need to Sell Themselves

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The dominant talent paradigm in America today is “brain drain.” The idea is to prevent educated people, particularly the young who grew up or went to school in a particular place, from leaving.
This is a model with serious flaws. Notably it implies a sort of “wages fund” view of talent in which each community is endowed with a fixed reservoir of it and the goal is to prevent leakage.
It downplays attraction, both “boomerangers” and true newcomers, and by implication suggests that there’s not much to recommend about a community if you didn’t grow up or go to school there. And it misses the point that in an ever more globalized, diverse, complex world, a place’s best interests are not well served by people who’ve never lived anywhere else.
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