The president of the Atlantic Cities, José Maria Costa, mayor of Viana do Castelo, participated in a seminar in Brussels where the relevance of strategies to attract talent was discussed. Viana do Castelo, Atlantic City 2018, is also one of the Portuguese cities with the greatest international projection.
Held during the European Week of Regions and Cities, this high-level event served as a framework to present the “Vital Regions” project. This contributes to a strategy of attracting young talents that combine the creation of employment, the controlled cost of housing, as well as quality services.
During 2014 and 2015, the Atlantic cities developed an urban marketing strategy with the support of the Atlantic Area program within the ATBRAND project.