In 2013, its centenary year, the University of Glamorgan will host the Academy of Marketing Conference in Cardiff. The theme of the conference is Marketing Relevance which will explore the relevance of marketing within the broader disciplinary agenda, as well as academic marketing’s relevance to practice. As marketing academics strive to publish in the higher ranked journals, increasingly they are returning to mother disciplines in Management, History, Geography, Psychology, Sociology and other areas. At the same time, the impact agenda with its focus on practice is an increasingly important challenge. How is Marketing as an academic subject area rising to these challenges and making itself relevant in an ever changing dynamic environment?
Cardiff provides the exciting location where we will explore these themes and challenges. Hosted by the University of Glamorgan, the conference will take place in one of our constituent colleges, the prestigious Royal Welsh College of Music and Drama. Situated in the heart of the city, close to Cardiff Castle, the National Museum, City Hall and overlooking Bute Park, your conference location is a spectacular, atmospheric modern building and home to the only conservatoire in Wales.
More info: Academy of Marketing