Tourism: a balance between visitors and residents

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Sought to attract more visitors, tourism marketing strategies have launched a reflection on how to strike balance in inhabitants’ living areas that are also places of tourism interest.

On this issue European Cities Marketing is offering a seminar that combines theoretical base, practical and operational solutions cases on “the balance between visitors and locals.” This event will take place in Gijón, Vice President city of the CAAC, from February 4 to 7 2015.

In this context, the initiative ATBRAND, driven by the CAAC, aims to inspire the promotion of Atlantic cities. Therefore, the management and the impact of visitor flows within the Atlantic Arc is one of the research areas of this cooperation project, co-financed by the ERDF under the INTERREG Atlantic Area program.

For further information about these meetings.

To receive a 15% discount given by the airline, partner of Gijon Convention Bureau.