The Anatole project is guided by the compromise with quality and competitivity of our markets for the development of the economy of proximity. Directed by the Association of Chambers of Agriculture of the Atlantic Arc, ANATOLE is a transnational initiative devoted to promoting the exchange of experiences, intercultural learning, and the creation of networks in the development of the local markets for the primary sector.
Within the activities of the ANATOLE project, Itsasmendikoi S.A. (Training, Insertion and Rural-Costal Development of the Basque Country Autonomous Community) has presented a series of factors that can affect the implementation strategies of the economy of proximity. To facilitate this implementation from the point of view of consumers, it is necessary to take into account their view of their rural setting and of the local producers; and their importance within society.
Identification with the local productive sector can give way to a greater consumption of proximity. With regards to product, there are two key elements: the aspect/image and the price. The idea of «quality» and its relation to the price are determining factors. The notion of higher price meaning higher quality is not accepted… but it is a factor that greatly contributes to discriminating quality and non-quality products, either if it is excessive or if it is too low. The factors that limit the acquisition of local products (fresh and seasonal) are their «high» price and the lack of products in the usual shopping establishments.