City branding: the Atlantic Arc stands for

Liverpool will be the destination for an Atlantic summit on innovative city branding between 25th and 27th June.

In December 2013, this city was selected to be part of ATBRAND project, a major initiative bringing together Atlantic Arc cities with a reputation for their expertise on place branding as well as the CAAC for its know-how in territorial marketing, communication and transnational European project management. It came after the success of the It’s Liverpool programme. Under an INTERREG Atlantic Area Programme and financed by ERDF, ATBRAND project aims to share knowledge and exchange of best practice between these leading destinations, and also to provide funding to further boost city branding over the next 18 months.

This conference, part of the International Festival for Business (IFB 2014), will see around 45 delegates from around Europe come to Liverpool for a packed programme looking at areas such as integrated branding, strategy of visual communications and the importance of public/private sector partnership. Delegates will hear from industry experts at a different city venue each day, beginning with the IFB Hub before moving to FACT and then the Everyman.

More info HERE

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