A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Citizens’ involvement is correlated to tourism development as…
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ATBRAND
Cities co-branding: when 1+1 = 3 (Part 3): Manchester and Liverpool
A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Partnership among cities are built to face different…
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Place stakeholders, who are you?
An overview by Tamara Guirao, CAAC coordinator, and Elise Baudelet, junior expert in territorial marketing at CAAC A comment made…
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Trend Alert (2): new issues for destination management
A brief by Elise Baudelet, junior expert in territorial marketing at CAAC The first noteworthy trend in the way of…
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The Atlantic Arc: New Translations for an Old Identity
A brief by Tamara Guirao, CAAC coordinator Last March 2014, I was invited by the University of Coimbra to present…
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Festival Interceltique of Lorient: Celtic week in the Atlantic Arc
A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Since 1971, around 700,000 people have met every…
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Building an Atlantic City Brand (3)
By Tamara Guirao, CAAC Coordinator Friday 27th June was the last day of the ATBRAND* workshop in Liverpool and it…
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Partnership for Communication: collaboration or copying?
A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Recently, two articles (1) published on the blogosphere were…
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Academic lesson (part 2): Umbrella brand for cities?
A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Following the overview of the dont’s in city…
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