Blue Ocean Strategy – Atlantic Cities

Blue Growth, Promotion

Blue Ocean Strategy (2): seems perfect for Atlantic cities

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Blue Ocean Strategy (BOS) is a difficult but…

22/08/201411/03/2020 ProjetsAtlantic Arc, Atlantic Arc Cities, Atlantic Ocean, Atlantic Strategy, Blue Ocean Strategy, City Branding, Competition, Cooperation, Culture, Maritime, Networking, Red Ocean, Sea culture, Sustainable Development, Territorial Cooperation, Urban DevelopmentNo Comment

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Promotion

What do you know about the Blue Ocean strategy? (1)

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Despite its wavy name, the Blue Ocean Strategy…

25/07/201411/03/2020 ProjetsBlue Ocean Strategy, City Branding, Competition, Creativity, Place Promotion, Red Ocean, Territorial Marketing, Urban Dimension, Urban Planning1 Comment

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