A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Citizens’ involvement is correlated to tourism development as…
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City Branding
Cities co-branding: when 1+1 = 3 (Part 3): Manchester and Liverpool
A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Partnership among cities are built to face different…
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City endorsement: which celebrity will be yours?
A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Influence marketing relies on notorious personalities to broadcast…
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Trend Alert (2): new issues for destination management
A brief by Elise Baudelet, junior expert in territorial marketing at CAAC The first noteworthy trend in the way of…
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The Atlantic Arc: New Translations for an Old Identity
A brief by Tamara Guirao, CAAC coordinator Last March 2014, I was invited by the University of Coimbra to present…
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Festival Interceltique of Lorient: Celtic week in the Atlantic Arc
A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Since 1971, around 700,000 people have met every…
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Project for Public Spaces: Placemaking Trainings
Registration is now open for Fall 2014 training at the PPS office in New York City. This year two excellent…
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City Brand Management: private or public? The choice is yours!
City branding is a new area still adjusting. Setting up an efficient strategy may be tricky. Some cities choose to…
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Keep calm and join the Atlantic Urban Forum
A brief by Tamara Guirao, CAAC coordinator As we’ve seen before, cooperation among cities can be enhanced by joining a…
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