A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Blue Ocean Strategy (BOS) is a difficult but…
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City Branding
Smart quotes for city-makers
The two elements the traveller first captures in the big city are extra human architecture and furious rhythm. Geometry…
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Cities co-branding: when 1+1 = 3 (Part 2): A Coruna – Porto
A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Rennes and Saint-Malo have done a co-branding partnership…
Continue ReadingNo city is an island
A brief by Tamara Guirao, CAAC coordinator Cooperation has become, in EU jargon, an unavoidable word. At the same time,…
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How Art could save the City?
A brief by Elise Baudelet, junior expert in territorial marketing at CAAC “Places of Art can get us away from…
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What do you know about the Blue Ocean strategy? (1)
A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Despite its wavy name, the Blue Ocean Strategy…
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Building an Atlantic City Brand (3)
By Tamara Guirao, CAAC Coordinator Friday 27th June was the last day of the ATBRAND* workshop in Liverpool and it…
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Partnership for Communication: collaboration or copying?
A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Recently, two articles (1) published on the blogosphere were…
Continue ReadingCity Branding: The French Revolution
By Tamara Guirao, CAAC Coordinator July 14th marks the anniversary of the capture of La Bastille by the people of…
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