A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Citizens’ involvement is correlated to tourism development as…
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Place Promotion
Cities co-branding: when 1+1 = 3 (Part 3): Manchester and Liverpool
A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Partnership among cities are built to face different…
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City endorsement: which celebrity will be yours?
A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Influence marketing relies on notorious personalities to broadcast…
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Trend Alert (2): new issues for destination management
A brief by Elise Baudelet, junior expert in territorial marketing at CAAC The first noteworthy trend in the way of…
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Project for Public Spaces: Placemaking Trainings
Registration is now open for Fall 2014 training at the PPS office in New York City. This year two excellent…
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Cities co-branding: when 1+1 = 3 (Part 2): A Coruna – Porto
A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Rennes and Saint-Malo have done a co-branding partnership…
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What do you know about the Blue Ocean strategy? (1)
A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Despite its wavy name, the Blue Ocean Strategy…
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You see Football World Cup, I see place branding, why?
A brief by Elise Baudelet, junior expert in territorial marketing at the CAAC Yesterday the Football World Cup competition officially…
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Academic lesson (part 1): what city branding is not…
A brief by Elise Baudelet, junior expert in territorial marketing at the CAAC As a consequence of the globalization, cities all…
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