A brief by Elise Baudelet, junior expert in territorial marketing at CAAC “The “Collaborative Economy” describes an economic system where…
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Territorial Marketing
Residents can do more for your destination
A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Citizens’ involvement is correlated to tourism development as…
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City endorsement: which celebrity will be yours?
A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Influence marketing relies on notorious personalities to broadcast…
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The Atlantic Arc: New Translations for an Old Identity
A brief by Tamara Guirao, CAAC coordinator Last March 2014, I was invited by the University of Coimbra to present…
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Project for Public Spaces: Placemaking Trainings
Registration is now open for Fall 2014 training at the PPS office in New York City. This year two excellent…
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City Brand Management: private or public? The choice is yours!
City branding is a new area still adjusting. Setting up an efficient strategy may be tricky. Some cities choose to…
Continue ReadingNo city is an island
A brief by Tamara Guirao, CAAC coordinator Cooperation has become, in EU jargon, an unavoidable word. At the same time,…
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How Art could save the City?
A brief by Elise Baudelet, junior expert in territorial marketing at CAAC “Places of Art can get us away from…
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What do you know about the Blue Ocean strategy? (1)
A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Despite its wavy name, the Blue Ocean Strategy…
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