Branding Your City

Cities have always been brands in the truest sense of the word. As international place branding authority Simon Anholt writes, «Unless you’ve lived in a particular city or have a good reason to know a lot about it, the chances are that you think about it in terms of a handful of qualities or attributes, a promise, some kind of story. That simple brand narrative can have a major impact on your decision to visit the city, to buy its products or services, to do business there, or even to relocate there.» CEOs for Cities with brand strategy firm Prophet developed this paper as guide to branding your city.

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