How Cities Really Need to Sell Themselves

The dominant talent paradigm in America today is «brain drain.» The idea is to prevent educated people, particularly the young who grew up or went to school in a particular place, from leaving.
This is a model with serious flaws. Notably it implies a sort of «wages fund» view of talent in which each community is endowed with a fixed reservoir of it and the goal is to prevent leakage.
It downplays attraction, both «boomerangers» and true newcomers, and by implication suggests that there’s not much to recommend about a community if you didn’t grow up or go to school there. And it misses the point that in an ever more globalized, diverse, complex world, a place’s best interests are not well served by people who’ve never lived anywhere else.
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