A brief by Elise Baudelet, junior expert in territorial marketing at CAAC “The “Collaborative Economy” describes an economic system where…
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Urban Planning
Trend Alert (2): new issues for destination management
A brief by Elise Baudelet, junior expert in territorial marketing at CAAC The first noteworthy trend in the way of…
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Gentrification: are better cities liveable?
A brief by Elise Baudelet, junior expert in territorial marketing at CAAC In different towns around the globe, gentrification divides…
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Project for Public Spaces: Placemaking Trainings
Registration is now open for Fall 2014 training at the PPS office in New York City. This year two excellent…
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City Brand Management: private or public? The choice is yours!
City branding is a new area still adjusting. Setting up an efficient strategy may be tricky. Some cities choose to…
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What do you know about the Blue Ocean strategy? (1)
A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Despite its wavy name, the Blue Ocean Strategy…
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Building an Atlantic City Brand (3)
By Tamara Guirao, CAAC Coordinator Friday 27th June was the last day of the ATBRAND* workshop in Liverpool and it…
Continue ReadingCity Branding: The French Revolution
By Tamara Guirao, CAAC Coordinator July 14th marks the anniversary of the capture of La Bastille by the people of…
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Academic lesson (part 2): Umbrella brand for cities?
A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Following the overview of the dont’s in city…
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